Solis, a boutique reformer pilates studio located in the heart of Peregian Beach, were after a bold, elevated brand identity that would distinguish studio in a bustling location. Inkie Studio developed a visual identity for the high-end studio that balances minimalism with a sense of individuality among a competitive industry, especially along the coast. The typeface was designed specifically for the Solis logo, embodying fluidity through its soft form, giving reference to the curves of the human body. The palette of cream, mid-green and black was chosen to match the interiors, props and reformers within the space, with the signature green providing a subtle softness of colour. 

The brand deliverables for this project continued onto website design and signage.

Year completed: 2024
Photography by: Inkie Studio
Scope: Logo Identity, Sign Design, Website Design
URL: solispilates.com.au