Inkie Studio was engaged to create the identity for Noosa Watersports; a boat, jet-ski, watercraft hire and coffee kiosk located on the Noosa River. Steering away from more modern designs, Inkie Studio created a custom font that was inspired by vintage marine apparel, boat and maritime logo fonts. This wide, hand-drawn font paired with the simplistic icon logo representative of nautical flags, and two-coloured blue and yellow palette creates a timeless and memorable brand identity. The logo translates across boat signage, boat shed and kiosk signs, hire lists, merchandise and uniforms, coffee cups, business cards and more.
Year completed: 2024
Photography by: Woody Gooch
Scope: Logo Identity, Sign Design, Merch, Kiosk deliverables