Inkie Studio worked closely with CLO Studios as they transformed Noosa’s iconic Halse Lodge backpackers, developing a new visual identity for the heritage listed property. The branding reflects the retro, 70s inspired renovation by CLO. Using a palette of heritage green, a warm white and terracotta, the branding and property signage blends harmoniously with the surrounding Noosa National Park. 

Paying tribute to the history of Halse Lodge, established in 1880, the property signage including wayfinding, restaurant signs, room numbers, bed bunk letters, bathroom signs, and more have been handmade by Inkie Studios. This slow, yet traditional approach to the property signage corresponds with the intended nostalgia established in the visual identity. All fonts used in the branding, signage and way finding have been custom made by Inkie Studio. 

Year completed: 2024
Interior design by: CLO Studios
Scope: Logo Identity, Sign Making, Sign Writing, Brand Materials